Technology figures heavily in the retail world today as retailers transform their operations to provide individualized customer experiences. New tools such as artificial intelligence, machine learning, mobile communication and data-driven insights about customer behavior can power both online and physical stores.
The digital transformation of retail extends from digital signage in the storefront to the back-end servers capturing and analyzing data about inventory levels, customer preferences and supply chain information. A significant trend is the emphasis on delivering exceptional customer experiences. Many opportunities exist to build the applications, mobile communication tools for transaction processing, analytical tools, point-of sale equipment and in-store kiosks.